Email marketing is one of those topics that keeps coming up – and for good reason. Email is still one of the most cost-effective ways to connect with your customers, nurture leads, and build your business. Arguably the most important time to engage with subscribers is when they’re new. By subscribing to your list, they’ve …
How to Create a Relationship-Building Autoresponder Series for New Subscribers Read More »
If you’re a business owner, you no doubt have come across the idea of starting a business blog. But maybe you’re not sure if it’s worth the time and effort. Well, today, I’m going to give you 10 reasons why your business should be blogging. Read on to find out why you can’t afford to …
What is the absolute most important piece of any content you create? It’s not the call to action, the keywords, or even the overall premise of the piece. It’s the headline. Around 80% of people will read your headline. But only 20% will go on to read your article. Think of it this way: the …
7 Tips for Writing Compelling Headlines That Your Audience Can’t Resist Read More »
So, you’re trying to bring attention to your website, and for good reason. It seems like everyone’s competing for top ranking in Google searches (probably because they ARE), and you’ve got to get in on the game. Want your website to be competitive with others? Incorporate these basic SEO tips into every blog post before …
9 SEO Strategies to Use on Every Blog Post Before You Publish Read More »
Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important pieces to the content marketing puzzle, they’re not the entire puzzle. You can write post after post of perfectly optimised content, but unless other sources are leading people to that content, your site won’t succeed …
If your business doesn’t have a website and you are stuck in the dark ages depending on Yellow Pages and classified ads to send you customers, then literally the only people who are going to find you are people who have already done business with you before and can remember your company name. It …
Why Your Business Needs a Website and How Google Helps To Find Your customers….For Free Read More »
What do you do when business is slow, and profits are down? If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other areas of business, the truth is that a solid marketing plan could spell the difference …
Marketing on a Budget and Staying Afloat During the Pandemic Read More »
Who would have thought that a global pandemic would rock 2020? Just four short months ago, life was plugging along as usual, and businesses were implementing their 2020 marketing strategy to reach their yearly goals. But then, all of a sudden, COVID-19 had us hunkered down in our homes, just trying to figure out how …
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