If you’re a business owner, you no doubt have come across the idea of starting a business blog. But maybe you’re not sure if it’s worth the time and effort. Well, today, I’m going to give you 10 reasons why your business should be blogging. Read on to find out why you can’t afford to pass on a business blog.
#1 A blog helps you build brand awareness and credibility.
When you and your team write about the issues, problems, or solutions that your customers (or potential customers) are searching for, you show yourself to be an expert in your field. This inevitably leads your customer base to trust you and the content that goes out from your website. It also helps you to build brand awareness, as people tend to share content that adds value, and the more shares, the more exposure.
#2 A blog brings more traffic to your site.
According to Hubspot.com, if you have a blog, you can expect 55% more website traffic than a business that doesn’t (Source). Why? Because people need information, guidance, and help, and your blog can be where they get it! And the best part: while accessing the information found in your blog, they will stumble upon your brand, and you may just get yourself another customer.
#3 Blogs help with prospecting.
Want to generate more leads? A blog can help you do that. When a potential customer views a blog post, you can simultaneously offer a deal or a discount, and ask for their email address so that you can reach out to them later. You get to build your email database, all because you offer free, value-added information to potential customers.
#4 Blogs are great to add to your social media marketing.
Wondering how to maintain a good social media presence without constant ads? When you announce a fresh, new blog post, your potential customers will see that you are trying to give instead of “take, take, take.” And the more engaging and helpful your articles are, the more shares (and exposure) you’re likely to get.
#5 Blogs are great for SEO.
When people search for a product or service that you provide, you want your website to rank high, right? If that’s the case, your blog will help you reach this goal. The more relevant content you post, the higher your rankings in a Google search. Plus, you can be strategic by incorporating long-tail keywords into your content, further enhancing your chances of being rewarded by Google with a higher rank.
#6 A blog keeps your audience engaged with your business.
Keep your audience up to date with what’s going on at your business by incorporating this information into your blog. You can communicate with prospective customers in a more personal way through your blog than you can through ads. This allows you to keep them in-the-know about changes, upcoming promotions, or events.
#7 A blog helps you increase backlinks to your site.
Backlinks are hyperlinks that other sites post in their own content that bring the user to your site. If your blog content is interesting, engaging, and helpful, other website content will contain links to your site, thereby increasing your rank. It also means that more potential customers will click links that bring them directly to your site. That’s what every business wants, right?
#8 A blog provides an opportunity for you to educate your readers.
Do you have a new product or service that you’re offering to customers? Use your blog as an opportunity to educate your potential customers about it. What is it? How will it benefit them? Without the salesy tone, tell your potential customers all about your products and offerings, while simultaneously adding keyword-rich content to your site. It’s a win-win!
#9 Blogs are a low-cost way to engage with customers.
Put simply, blogs have a great ROI. They cost virtually nothing (especially if you or members of your team are writing the articles), and they bring increased traffic to your site, thereby increasing sales potential.