Need a website for your business?

We know how difficult it is to choose the right solution. So, we’ll walk you through your options and highlight both the benefits and problems of each one so that you can find the one that you need.

But first…

What to avoid when building your website

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By far the biggest mistake we see business owners and designers make, is concentrating on the design first.

Most people wanting a new website scour the web looking for inspiration and create pin-boards of websites they like and, most web designers encourage them.

As a result, 96% of website visitors leave the site without buying anything.

Be smarter than the rest.

Start with your customer first. Take the time to really understand what they want.

What are they searching for? What problems do they have? And how can you solve them?

Your customers will buy from you because of what you say on your website – not because of the colours you chose.

When you have a clear picture of what they want, what’s stopping them from getting it, and how your solution is better than anything else – you’ll be able to create content that stops them in their tracks and builds relationships that lead to sales.

Make your business the obvious choice for your customers.

If you try to speak to everyone – you end up speaking to no one.

Your customers are looking for the best solution to their problem – not the cheapest.

If you don’t position your business as the best, then price will be their only choice.

How to position your business.

Create different pages on your website for each type of customer you serve. For example: if you are a dentist you will treat all sorts of patients, and they’re all different.  Some will be nervous. Others might have health issues. Adults, children…

So which is best? A webpage that says, “we treat everyone.” Or several webpages, each dealing with a different type of patient.

A page that says “We help nervous patients who are scared of the dentist?”

And “Child friendly dentist.”

Clearly calling out different customers and their specific problems, positions you as the expert. And experts are always in demand.

Make sure your business is the one that stands out.

Create an automated follow-up process.

96% of people who visit your website will leave without taking action – never to return.

Make sure that your website has a way to follow up with these visitors.

• Create a Facebook pixel and re-target your visitors.
• Create a valuable giveaway to collect email addresses. Tip: “Subscribe to my newsletter” isn’t valuable. No one subscribes unless they want something in return.
• Create a video thank you page.

Videos let your customers see who you are in a safe environment. They don’t know you yet and they’re worried that they’ll be sold to if they talk to you on the phone or make an appointment.

Your video thank you page is a soft introduction to you and your business.

• Create an automated follow-up email sequence. Your customer might not be ready to buy right now. Regular follow-up emails mean that you’ll be top of mind when they are ready to buy.

How to build your website

There are loads of different options open to you when creating your website. Here are the pros and cons of the most popular.

Do It Yourself

If you want to take the DIY route, there are cheap and free website builder platforms available. These include Wix, Squarespace and WordPress.com

These free or low cost options can be tempting when money it tight. But there are problems too.

• You don’t own the website. Your site has to be on your web builder’s server. You can’t move it as your business grows.
•  There are limits to what your website can do.
• They’re slow. You’re sharing with millions of other sites and this slows websites down.
• Your business is invisible. These low-cost websites are not built to be found by Google and other search engines. So they don’t show up when your customer is looking for a business like yours.
• It’s difficult to make them look good. It’s a steep learning curve to understand how these websites work and unless you’re a designer, it’s almost impossible to make them look good.

All that time spent trying to get a website that works for your business will be better spent serving your customers.

Pros: Cheap

Cons: Slow, invisible, difficult, inflexible

Website templates

There are thousands of free and low-cost website templates available. There is something to suit every industry and most templates look good too.

They can be used on your own webhost, so they can grow with your business. But…

You still need to learn how to handle the technical side of your website. Hosting, databases, coding and workflow.

There are plenty of online tutorials available. But it will take you ages to learn how to make it work properly and they rarely look as good as the template once you have added your own pictures and text.

Pros: Large choice, relatively cheap

Cons: Steep learning curve, easy to get wrong. Doesn’t make a good first impression. Time consuming.

Hire a web designer

The default choice for most business owners.

Most web designers have a graphic design background and can produce visually stunning artworks.

They focus on pixel-perfect images and distracting animations. They look to companies like Apple for inspiration.

Unfortunately, they build websites that look great – but don’t generate customers or sales for your business.

Paying a designer to create your business website is like becoming a patron of the arts. You’ll end up with something good enough to hang on your wall, while your customers seek out your competitors who are clearly identifying their problems and buy from them.

Pros: Pixel-perfect design. A website you’ll be proud to show everyone.

Cons: Not built for conversions. Poor sales. Lost customers. Frustration because it doesn’t work as you need it to.

A website that works.

Conversion-focused websites that not only look great, they work. Websites that are created by marketers working with their design and development team to design a website that automatically guides your potential customers along their journey from leads to customers. From customers to repeat buyers. And from repeat buyers to raving fans.

Your website can be the highest performing, non-sales-y, automated sales person in your business. Working for you 24/7. Generating leads for you – even when you sleep.

Cons: Need to know your customer. We will work with you to understand who your customers are and what motivates them.

Pros: More sales. More customers. More profits. A business that grows through the good and the bad times.

Don’t settle for less. You deserve a website that works.

Get started today

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